11210 Ferrari have a new sponsor for F1

Ferrari have announced a new major sponsor for the coming season, TATA the Indian conglomerate and car maker.
It isn't so odd, I suppose, because TATA and FIAT have some close industry relationships - but to my eyes linking TATA wth the Ferrari name seems a bit of a beauty and the beast mismatch!
Hopefully the marketeers will 'spin' a bit so that the utilitarian TATA doesn't doesn't do any harm to the prancing horse brand, and I'm sure the liaison will do wonders for TATA. Next year I won't be calling it utilitarian perhaps!

[url=http://www.ansa.it/site/notizie/awnplus/news_collection/awnplus_economia/2008-12-17_117287930.html]ANSA.it - Economia - Nuovo sponsor Ferrari, e' la 'Tata'[/url]

Category
Sports

Submitted by Anonymous (not verified) on Thu, 12/18/2008 - 08:19

Perhaps they're hoping to say "tata" to the other cars in next years F1 races

Submitted by Anonymous (not verified) on Thu, 12/18/2008 - 11:53

Was it Ferrari (I think it was Lambo though) who started off making tractors? Maybe it's some ponce in a suit who convinved the Ferrari team that there were "historic synergies between two agricultural entities that could produce a paradigm shift in public focus to blah, blah...."

Submitted by Anonymous (not verified) on Thu, 12/18/2008 - 13:02

LAMBORGHINI, were the tractor makers

Submitted by Anonymous (not verified) on Thu, 12/18/2008 - 14:13

Moved to : Italiauncovered.co.uk

Submitted by Anonymous (not verified) on Thu, 12/18/2008 - 14:21

One of my farmer neighbours (here in Ireland) has a Lamborghini tractor. It isn't ancient: 1980s at the earliest. Ugly compared to some of their other vehicles though.

Porsche also produced tractors. I always wanted one to go with my 968.

It was a Porsche 968 racing driver, I think, who was stuck behind a contemporary Ferrari. He could easily catch it on the curves, but on every straight, it pulled away. He decided that his strategy would be "wait until it breaks down". Which it did, two laps later. :smile:

Submitted by Anonymous (not verified) on Thu, 12/18/2008 - 17:31

[quote=Oneto15;106102]If your PC can run the MS Powerpoint slide show program, follow the link and click the download button. Run the PP presentation and it will give you an idea of what's in store for Ferrari in 2009.....[/quote]

Gowd, the Dail Mail lives! There's nothing like a bit of a subconcious dig at the Indian nation, eh? it's disgraceful!

.....but despite the naff jokes, India is taking a pot at a moon landing (when did the Brits last do that?) and if they have cash and technical know how (what about Force-India!) they can't they make the most of our incompetance....*their* banks are not floundering!

Submitted by Anonymous (not verified) on Thu, 12/18/2008 - 17:59

[quote=tuscanhills;106109]Gowd, the Dail Mail lives! There's nothing like a bit of a subconcious dig at the Indian nation, eh? it's disgraceful!

.....but despite the naff jokes, India is taking a pot at a moon landing (when did the Brits last do that?) and if they have cash and technical know how (what about Force-India!) they can't they make the most of our incompetance....*their* banks are not floundering![/quote]
Wonder why they want a billion of help then for Jaguar and Land Rover from the UK Government, which TATA just bought. Perhaps it's to sponsor Ferrari.

Submitted by Anonymous (not verified) on Thu, 12/18/2008 - 18:32

Moved to : Italiauncovered.co.uk

Submitted by Anonymous (not verified) on Fri, 12/19/2008 - 03:06

[quote=Geotherm;106112]Wonder why they want a billion of help then for Jaguar and Land Rover from the UK Government, which TATA just bought. ..............[/quote]

Obvious really - if the UK is willing to give them money - they'd be daft not to take it.

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