A new prestigious location for Patrizia Pepe, which consolidates its presence in the Tuscan capital.
The brand has just opened its second store in Florence, located on the historic and central via Strozzi. The boutique is housed in an elegant late-Medieval palazzo - a unique location in one of the most elegant parts of Florence.
The new 400 square metre store is characterized by a bright and luminous atmosphere, with light coloured furnishings and an interior dominated by ivories, beiges, whites and golds.
The project, completed by Ronaldo Fiesoli in collaboration with the Blue Klein studio in Florence, uses glass and wood, with a sober and rigorous design, characterized by the imposing presence of olive trees, long-time symbol of Patrizia Pepe.
The boutique will house men and women's collections, each of which has its own distinct area.
The men's department is decorated with a late-medieval fresco which was restored during the renovation process.
Patrizia Pepe's second Florence opening is not the only news for this local company the first store (opened in Piazza San Giovanni in 2000) is set to be completely renovated to make room for a children's collection in addition to the already present women's collection.
Other 2008 openings include stores in Casablanca, Kuwait City, Zagreb, Dubai and various cities in China, Russia and Poland.
