Tuscan fashion is getting ready to dress Japanese ladies from the ages of 35 to 40 for Winter 2009.
This target will be the basis of the selection of 20 businesses to take part in the Total Look project, sponsored by Toscana Promozione in collaboration with ICE, Confindustria, CNA, Confartigianato and CCIAA.
The project is an excellent learning opportunity for the Tuscan businesses that will work side by side with experts on the Japanese market while creating clothes and accessories for women.
The choice of the Japanese market for the Total Look project lies in the fundamental elements that characterize this market.
Most importantly, the fact that Italy and the Italian lifestyle are revered as is Italian fashion in particular. The Japanese, always attentive to the latest trends, tend to prefer Italian fashions.
Made in Tuscany is set to go to Japan and the products created exclusively by the most talented businesses in the region will show off the beauty of Asian women.
The event is promoted in collaboration with the Istituto del Commercio Estero di Tokyo beginning in January 2009.
