A one-minute YouTube video about the village of Agira in Enna Province, Sicily has received over 48,000 views in just one week. The video features some very special sights in Agira – its inhabitants, “the coolest people ever seen”, who certainly know how to dress with style.
In the video you can see, among others, Antonio, whose style is “experimental Scottish elegance”, Giuseppa, “the Oriental fashion dream”, Nino, who sports the “Dolcevita total look” and Vincenzo and Carmela going for a stroll as the “eternal love défilé”.
So is Agira really the hidden fashion capital of Italy? The video is the idea of a group of creative young people at the online communications company Mosaicoon and a company spokesperson says they were one of the first companies in Italy to understand the potential of viral video for their clients. The video is part of an advertising campaign to promote the first fashion village in Sicily, Sicilia Fashion Village, near Enna.
Whether you are interested in the promotion or not, we think you will enjoy the video.
