A dentist in the northern Italian city of Genoa is offering his services on the Internet in exchange for sex.
''Dentist, 40, offers free dental care of the highest order to attractive and laid-back married and single women who know how to make the most of their qualities,'' says the ad posted by Driver5000cc on the Kijiji.it bulletin board.
A journalist from a local paper replied to the ad and secretly filmed a meeting in a bar.
She learned he had only had one reply so far.
The woman was in his care but not currently performing sexual favours, he told her.
The head of the Genoa medical guild, Enrico Bartolini, said he would ask the paper to help him identify the dentist and disbar him.
''I will move cautiously but I will get to the bottom of this unsavoury affair which puts the medical profession in a bad light at a time when it is already under fire,'' Bartolini said, referring to a recent string of scandals.
