Ferrari's first family car: 2012 FF
With Ferrari set to release its first family car next month, the famous brand is contemplating going public. Insiders estimate that the luxury car company could be worth 5 billion Euro ($7.3 billion).
A division of Fiat, Ferrari is the company’s most profitable division. Ferrari’s lucrative position should come as no surprise seeing as the price for the four-seater FF family car will be $359,000.
Synonymous with exceptional Italian design, the stylish motor company is expected to go public if Fiat decides to pursue a majority stake in American manufacturer Chrysler next year.
Ferrari would be following the trend of Italian luxury brands like Prada who are contemplating highly profitable stock options. In spite of the economic downturn, Ferrari saw an increase in sales last year, delivering 6,573 vehicles to sports car lovers all over the globe.
