Top chefs, rather than top models, are the subjects of the Lavazza calendar 2014. Maybe because chefs are becoming today's icons?
The Italian coffee company Lavazza, established in Turin in 1895, has thus decided to celebrate seven of the world's top chefs. Four of them are Italian: Massimo Bottura of Modena's Osteria Francescana, Carlo Cracco of Milan's Cracco Peck, Davide Oldani of Milan's D'O, and Antonino Cannavacciuolo of the restaurant at Orta San Giulio's Villa Crespi hotel.
German photographer Martin Schoeller, famous for portraying celebrities and politicians, has tried to capture each chef's relationship with cooking and with the calendar's featured ingredient: coffee.
The chefs have said that they hope to be a source of inspiration for young people, underlining the value of hard work and the relationship with the environment and with producers. Carlo Petrini, founder of Slow Food and of the Università di Scienze Gastronomiche (University of Gastronomic Sciences) in Pollenzo (Cuneo), attended the photo shoot; Lavazza will contribute financially to the scholarships made available by the school for the Young Inspiring Chefs program, to train the next generation of chefs.
Watch the video of the calendar's backstage:
