9957 MV hogged

Sad, isn't it.

[url=http://business.timesonline.co.uk/tol/business/industry_sectors/engineering/article4319192.ece]Harley-Davidson drives to snap up MV Augusta - Times Online[/url]

Category
Italian Politics

No, not really. Why is it sad, Charles?
Simple choice really,if you revive an old name,you do it to make money.

Look at Ducati,on a wave of success,both on and off the track,If you like they are the flag carriers for Italy.But are American owned now.
And to be brutally honest given the modern day competition there record is becoming far more impressive than the MV myth. Maybe Harely can do some good with the MV brand,you never know.