Italy’s favourite breakfast spread, Nutella, is at risk of extinction if a new EU law is passed. The regulation will stipulate that only food products containing up to 10 grams of sugar, 4 grams of fat and 2 milligrams of salt per every hundred grams can be advertised. This means that Ferrero, the makers of Nutella, will not be able to advertise the product at all.
Francesco Paolo Fulci, former Italian Ambassador to the UN and now vice president of Ferrero International, told the AGI news agency that he sees this as an attack on the Italian chocolate industry and on traditional Italian sweet foods.
The law, says Mr Fulci, could lead to chocolate products being treated like cigarettes, with health warnings on the packaging.
He adds that Ferrero is happy to indicate the quantity of sugar and calories in its products on their labels but that it is up to the consumer to decide how much he or she wants to eat.
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