In the machismo world of Italian TV, one host is breaking down gender barriers. Massimiliano Ossini became the first male television host to present a segment on washing and ironing on Italian TV.
Ossini’s show, Cose dell'altro Geo, places a non-confrontational emphasis on old gender stereotypes. The daily program offers tips for living well, and features guests and games, but since premiering in September, Ossini has been subtly challenging long-standing gender divided roles by inviting male experts to demonstrate typically feminine skills.
The episode that has tongues wagging features Ossini skillfully laundering his own jacket, and demonstrating how to iron in the correct position. Considering the normal portrayal of male and female gender roles on Italian television, the program offers a breath of fresh air.
The message is clear: macho guys can be helpful around the house without being seen as less of a man. Ossini is ushering in a modern perspective on Italian gender roles, and setting a high-profile example for the remaining Italian guys who still embrace archaic macho stereotypes.
