illycaffè is the official coffee partner for Milan’s Expo 2015.
The Italian coffee company, synonym of Italian espresso all over the world, will be in charge of all exhibitions, events and projects associated with coffee, centering around the Expo’s Coffee Cluster area, named “From earth to cup.”
The 2015 World Expo of Milan, whose theme is “Feeding the planet. Energy for life,” will give special attention to the traditions, creativity and innovations of the food industry. In this context, Illy’s program intends to show the importance of coffee in the global socio-economic system.
Cluster Coffee will host a celebration of coffee, telling the past, present and future of coffee in its three aspects: its journey from bean to cup; the creativity, art and culture that develop around it; the stories and traditions of the countries that produce and enjoy it.
Among the projects, a journey through the coffee world with exhibition areas and a calendar of events that includes tastings and workshops open to all Expo visitors. Sebastião Salgado’s photography will be on display, as a special homage to the people, traditions, and history of the countries that produce coffee.
A new collection of coffee cups dedicated to Expo 2015 will also be launched.
The CEO of the company, Andrea Illy, said, “We are proud we have been chosen as partners for Expo 2015. It is a unique occasion for cooperation and exchange.”
Watch the video prepared for the Expo that illustrates coffee’s journey, from its "roots" to the final product (featuring Andrea Illy):
