F24 for IMU for a societa' agricola

We have formed a Societa' Agricola which has puchased our new farm. I am guessing that when I pay the IMU, the F24 needs to be in the name of the Societa' as this is the owner of the property. I can't figure out what to put in the Contribuente section of the F24. Is anyone in the same situation and has done this before for ICI? What do I put for Date and place of birth?Thanks