The battle between France and Italy for the luxury sparkling wine market gained a new Italian contender with the launch of Divinity sparkling wine.
The brainchild of Roman entrepreneur Daniele Morena, Divinity wine is being marketed as an exclusive and prestigious product. Producer Gruppo Morena is advertising the wine with the slogan “Non è Champagne. È Divinity!” (It’s not Champagne. It’s Divinity!).
Divinity comes as a limited series and only 2,000 bottles a year are produced. The wine comes from the Franciacorta region, which is famous for its sparkling wines. In keeping with its upmarket branding, the wine comes in transparent bottles stamped with gold lettering and crowned with Swarovski crystal detailing.
The Divinity Supreme Golden Brut wine is made of 60% Chardonnay, 20% Pinot Bianco and 20% Pinot Noir, and costs €135 a bottle. Yellow in colour, it is described as having an “intense and fragrant” bouquet “with delicate floral sensations”, and a “full-bodied, fresh and elegant” taste. The Divinity Supreme Golden Rosè wine costs €150 a bottle and is made from 85% Pinot Noir and 15% Chardonnay. Pink in colour, it is described as having a “delicate and persistent” bouquet “with notes of berries and citrus”, and a “rich and lingering” taste.
